These Babies Are Going to Sell!
There's something really annoying about kids running around with the latest iPhone -- for starters, the idea of so much money being stuffed into a teenager's pocket. However, because kids having iPhones is inevitable, the 5c will take off like crazy with this market segment. The lower price point, plasticky polycarbonate, and differentiation from the 5s will lower the bar to entry with kids and their parents. It will sell.