This past weekend we held a hack day at IFA, where developers were invited to be amongst the first people to get their hands on Sony SmartWatch 2.
It marks a new campaign we’ve launched this IFA week… “Stand out from the crowd“, a developer initiative to discover creativity & bring something extra to the Sony experience. We’ll offer various benefits and promo ops to selected participants: marketing support, the chance to join us at a trade show or two, and the option to grab Sony devices to develop and test on.