techBlog

Tuesday, 22 July 2014

Yahoo

SAN FRANCISCO: Yahoo will buy mobile analytics startup Flurry to beef up a fast-growing mobile advertising business that still lags Google's and Facebook's in scale. 

Six-year-old Flurry uses analytics to help target ads at consumers by monitoring activity on more than half a million apps on some 1.4 billion mobile devices around the world, Yahoo said in a statement on Monday. 

The startup provides information to help marketers and brands more easily reach their desired audiences, Yahoo said. 

Yahoo did not cite a price tag, but a source familiar with the matter said the internet company is paying several hundred million dollars. Tech blog Re/code earlier reported that rough amount. 

Flurry will operate much as before after the acquisition closes, and its team will remain in their current locations, Yahoo added. 

Yahoo is trying to revitalize a stagnant online advertising business as chief executive Marissa Mayer marks her second anniversary at the internet company....Read More