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Cortana: Windows Phone's Answer to Siri?

By Peter Suciu

Apple's iPhone has Siri and Android has Google Now, but it looks like Microsoft is developing its own counterpart: a virtual assistant based on the Halo character "Cortana." In fact, "she has the potential to be a star for Microsoft," said analyst Rob Enderle. "Xbox is Microsoft's strongest platform and Halo is the strongest brand, with Cortana being the cutest character."